The Antler Launch Academy

Hi there!

The Antler Launch Academy is the place to start your startup. 

Our free online platform combines actionable content, world-class speakers and personalised feedback to ensure you progress. What you need to go from idea to launch, all in one place. Access on-demand or join our 5-week course to collaborate within a helpful community of early-stage founders. 

Brought to the world with energy by global early-stage VC, Antler. Powering people to start projects. Build companies. Meet co-founders. Define the future. 

Join thousands of others on a mission to launch their startup. 

Where will this adventure take you?

Acquire knowledge. Learn what it takes to build a venture capital-backed business.

Start building. Use our recommended tools, resources and methods to bring your idea to life.

Collaborate with the community. Find a co-founder, teammate, advisor and exchange ideas.

Open pathways. Tips on joining Antler full-time, pitching for investment & job opportunities.

Many of our learners work on developing a community validated idea, launching an MVP, developing a pitch, expanding their network and take giant steps forward.


Course curriculum

9 masterclasses from world-class investors and builders.

Learn Antler’s perspectives and lessons across the 5 key stages of early-stage startups.

#0 - Introduction & DNA of a Founder

How do you conceive an idea & know when to press play?

This introductory session will bring you up to speed with the program and Antler - the world's largest early-stage investment platform.

We also share observations on the DNA of a Founder identified from >10 000 founder interviews and investing in 100+ companies.

What you will learn:

+ Why now is a great time to be an innovator

+ The 3 key elements that make up a founder's DNA and core to Antler programs around the world

+ How the Antler Launch Academy can activate you on your startup journey

How do you conceive an idea & know when to press play?

This introductory session will bring you up to speed with the program and Antler - the world's largest early-stage investment platform.

We also share observations on the DNA of a Founder identified from >10 000 founder interviews and investing in 100+ companies.

What you will learn:

+ Why now is a great time to be an innovator

+ The 3 key elements that make up a founder's DNA and core to Antler programs around the world

+ How the Antler Launch Academy can activate you on your startup journey

Information:

Length: 40 minutes

Stage: Formation

Language: English

Instructors: Heath Jamieson and Rebecca Holdt.


#1 - Startup Ideas 101

Startup Masterclass Ideas

Antler's view on conceiving and evaluating startup ideas

A startup is a company that is designed to grow incredibly fast, typically using technology. However, it is also an experiment to build a non-obvious hypothesis. In doing so, it uncovers something that has not done before to give a competitive edge.

This masterclass focuses on identifying good problems to solve, where to look for these problems, how to approach developing your solution, and uncovering your unfair advantage.

What you will learn:

+ The 3 elements of a startup hypothesis

+ The 5 categories of new startups

+ The 6 characteristics of good problems to solve

+ Why problem framing and hypothesis testing is critical

+ Why answering the question "why you?" is important

+ Where you can find your unfair advantage

+ The 3 steps to validate your idea

Information:

Length: 54 minutes

Stage: Formation

Language: English

Instructor: Bede Moore.


#2 - Design Thinking for Startups

Design Thinking for Startups

Design thinking and demand testing for startups

Design thinking is an iterative approach that startups can use to understand their customers' needs better and wants.

This masterclass will explore how design thinking enables a human-centric approach to address problems worth solving and explain how interviewing, and other methods can test customer demand.

What you will learn:

+ Why a human-centric approach to problem-solving is important

+ The traits of great design thinkers

+ How design thinking interacts with the lean startup model and Agile

+ The 5 stages of design thinking

+ Practical tips and advice to get started with design thinking

Information:

Length: 84 minutes

Stage: Validation

Language: English

Instructor: Andreas Birnik


#3 - Startup Strategic Fundamentals

Startup Strategic Fundamentals

An actionable session on key elements of startup strategy to consider in idea evaluation, growth and pitching

There are many items that matter in startup strategy, many of which you need to demonstrate in your startup pitch deck.

This masterclass explores the essential concepts to consider during the early stages of validating a concept, including market sizing and competition, financial metrics and go-to-market archetypes. 

What you will learn:

+ The different types of market sizes and why "bigger is better, massive is best."

+ How to analyse potential competitors and find your right to play

+ The 4 different types of business models and 6 monetisation methods available

+ The core financial metrics to calculate and track to operate your startup, sanity test your idea and pitch for venture capital funding

+ How to execute on your startup by oscillating between focusing on the big vision and tangible next steps

Information:

Length: 60 minutes

Stage: Validation

Language: English

Instructor: Heath Jamieson


#4 - Startup Teams

Building a startup team

Antler’s view what makes a great startup team & evaluating co-founders

Did you know that 23% of startups fail due to matters related to co-founding teams?

This masterclass discusses what makes a great startup team and the important considerations you should have when finding a co-founder.

What you will learn:

+ Why team and team product fit is a key criteria for investors

+ The 12 core capabilities your start-up team should have coverage over

+ The 3 primary ways co-founding teams are formed

+ The 5 key elements to forming a great co-founding team

+ The 28 questions to ask potential co-founders before founding a startup together

Information:

Length: 48 minutes

Stage: Validation

Language: English

Instructor: Anthony Millet


#5 - Building

Building a MVP or product

Discussion on working with technology founders & rapid MVPs

If you are building a technology-based startup, having a technical co-founder and knowing how to take your idea from paper to screen is crucial.

This masterclass explores what being a successful tech founder involves, working with tech founders and the tools to build and test your minimum viable product (MVP) with customers.

What you will learn:

+ Why having a technical co-founder is critical

+ Where to look for a technical co-founder

+ How the type of technical co-founder to partner with differs by startup stage

+ The working norms to collaborate effectively with a tech co-founder

+ The 6 types of Minimum Viable Products (MVPs) to validate your idea

+ The 3 stages of the product build cycle and associated tools

Information:

Length: 51 minutes

Stage: Validation

Language: English

Instructor: Harini Janakiraman


#6 - Go-to-Market Strategy

Startup Go to Market Strategy

A session fleshing out principles of customer acquisition

A go-to-market strategy is a tactical action plan that outlines steps necessary to succeed with a new customer or in a new market.

This masterclass provides actionable lessons to grow your startup customer base, including the phases of business growth and go-to-market, how you acquire your first customers, how you acquire customers as you grow and the key capabilities in growth.

What you will learn:

+ The 3 key phases of your business growth and what your goal, key metrics, channels and team size should be

+ The tangible signs of product-market fit

+ Where to acquire your first 1000 users for business-to-consumer (B2C) and business-to-business (B2B) startups

+ Why your next 1000 users will look different to your first 1000

Information:

Length: 45 minutes

Stage: Growth

Language: English

Instructor: Heath Jamieson


# 7 - Startup Marketing

Startup Marketing

A session on principles of startup marketing in the 2020s

While you don't need to have every marketing channel optimised at the beginning of your startup journey, it is important to understand the role of marketing in startup growth. 

This masterclass explores what marketing in a startup means, product positioning, and how you get your first users.

What you will learn:

+ The 6 key elements to consider in startup marketing

+ How to position your brand effectively

+ How to use marketing to get your first users

+ How you can use your own personal brand to market your startup

Information:

Length: 59 minutes

Stage: Growth

Language: English

Instructor: Lisa Enckell


#8 - Venture Capital Fundraising

Venture Capital Fundraising

An introduction on how to pitch to venture capital investors

For many founders, raising money is a key component of the startup experience to accelerate and sustain growth prior to profitability.

This masterclass outlines what to expect on your journey, the financing optionsand types of investors, when and how much money to raise and at what valuation, and the tactical preparation and process required.

What you will learn:

+ Why founders raise money and why not all businesses need to raise

+ The 5 types of financing options

+ The 5 main types of investors

+ How to overcome the difficulties of valuation in the first financing round

+ The 5 steps to follow in a typical pre-seed to seed fundraising process

+ Which components of your business should shine through to investors

Information:

Length: 64 minutes

Stage: Growth

Language: English

Instructor: Bede Moore


Program Overview

Join a 5-week live cohort to learn, build, and collaborate or learn on demand!

Antler Launch Academy - Program Overview - Live Cohort #8

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What's in the Live Cohort?

An online cohort-based program for you to take bold steps forward, with talented collaborators and even co-founders.

  • Upgrade your knowledge of the company building process.
  • Gain the confidence to pursue your idea.
  • Apply Antler’s playbook to accelerate your startup.
  • Showcase your work to potential co-founders and the Antler VC fund.

The best bits (in our opinion 😉 )

  • Live workshops to unpack key concepts to learn actively not passively, all building on the Antler masterclasses.
  • A talented, buzzing community at your finger tips in the cohort directory and Slack.
  • Accountability to support you in taking bold steps forward.

Price: $0

  • No tricks.
  • We’re just on a mission to activate the next generation of startup founders 🙌

For the bold, either pre-idea or currently building.

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